Back to cases
Client: Grupo SIX
News portal style CSL layout
A pre-sell page structured like a news article, taking the lead from the ad to the offer video.
Challenge
Between the ad and the VSL, many leads drop off before pressing play. The offer needed an intermediate page with smooth reading that warmed up the lead and carried them to the video.
Solution
We created an article-style layout, with headline, subheadline and text and image blocks leading up to the call to the video. Every link points to a single configurable destination, making it easy to swap the offer.
What we built
- Editorial structure: headline, subheadline, category and date.
- Every link's destination centralized in a single setting.
- Preloaded images and a responsive layout for mobile traffic.
Results
- Format used as a pre-sell page in direct response offers.