Slow pages burn ad spend
Paid traffic lands, the VSL takes too long to load and the lead leaves before hitting play. You pay for the click and lose the sale.
Engineering for direct response marketing
We build VSLs, landing pages, upsell funnels, membership areas and dashboards for direct response operations. Fast code, predictable delivery and a focus on what matters: sales, LTV and fewer chargebacks.
We work with operations worldwide.

The problem
Every second of load time, every checkout bug and every customer lost after purchase shows up straight in your ROI.
Paid traffic lands, the VSL takes too long to load and the lead leaves before hitting play. You pay for the click and lose the sale.
Customers without guidance after purchase don't know what to do next, open disputes and put your payment gateway at risk.
Upsells, downsells, white pages, presells, pixels and tracking. Teams who never ran direct response get exactly the money parts wrong.
Services
We cover the whole offer journey: the page that sells, the funnel that lifts order value and the platform that keeps the customer.
VSLs, landing pages, advertorials, presells, white pages and blogs. Fast, responsive and ready to scale ad spend.
Thank-you pages, one-click offers and post-checkout sequences that increase average order value.
Hubs with content, tracking, support, community and a marketplace. Fewer chargebacks, higher LTV.
Custom systems with API integrations, real-time dashboards and cloud deployment.
Architecture, code review, engineering standards and technical management of development squads.
Onboarding, documentation, coding standards and training so your team ships consistently.
Cases
A selection of products and pages we built for direct response operations and partner companies.

DigiProgressus
A free tool to map the entire funnel, from the Front to the last Downsell, with bottles, prices and shipping, and share it all with a link. No sign-up and no meetings.

Grupo SIX
A complete post-purchase journey, from the confirmation page to a hub with content, support, an AI assistant and a marketplace. Fewer chargebacks and recurring revenue.
$50K+in organic revenue, zero paid ads

Red Rock Labs
Development, architecture and technical leadership for the platform that connects gateways, inventory and shipping for direct response advertisers in the US.
Grupo SIX
A VSL layout created in 2024 that is still used in direct response offers today.
2024live since then and still used in the market
Red Rock Labs
A landing page presenting Red Rock Labs, a supplement manufacturer and fulfillment partner, to direct response advertisers in the US.
Grupo SIX
A VSL page with a live-stream look inspired by Facebook, a familiar format for audiences coming from Meta traffic.
Grupo SIX
A VSL page with a live-stream look inspired by YouTube, built for audiences coming from video ads.

Grupo SIX
A pre-sell page structured like a news article, taking the lead from the ad to the offer video.
Grupo SIX
A direct-to-consumer sales page that persuades through copy, images and social proof, without relying on a sales video.

Grupo SIX
A fast, accessible institutional page with a form connected to HR and an interactive map.
Process
From diagnosis to launch in clear steps, with you following every delivery.
We map your offer, funnel and current stack, and find the conversion and operational bottlenecks.
Scope, timeline and investment defined in writing, with priorities aligned to your results.
Incremental deliveries, preview environments and code review on everything that ships.
Release, monitoring and continuous improvements driven by your operation's data.
Stack
We use the right tool for each project, with no framework dogma.
About

DigiProgressus was born from years of building, every day, the pages and platforms that power direct response operations.
Before founding the company, Pedro was Development Lead at Grupo SIX, where he led and mentored 18 front-end developers, built the onboarding program from scratch and set the standards that sped up the delivery of pages that truly convert. He also works as a full stack developer at Red Rock Labs, in the US.
He studies Computer Engineering, holds a C1 English certificate and works with teams in Brazil and the United States.
2026 · now
Full Stack Developer
Red Rock Labs · US
2024 – 2025
Development Lead in Direct Response Marketing
Grupo SIX
2023 – 2024
Front-end Developer
Grupo SIX
2021 – 2022
Market Manager
Computer Engineering Junior Enterprise · UFSC
FAQ
Blog
Practical content about pages, funnels and post-purchase.
Performance & CRO
After watching a VSL or ad, customers go to Google to check out your brand. Learn what PV Search is, what it does and when it works.
By Pedro Craveiro · 4 min read
Performance & CRO
A practical example, with the full math: how to structure upsells, downsells and cross-sells in nutraceutical offers to nearly triple average order value.
By Pedro Craveiro · 9 min read
Glossary
VSL, pre-VSL, upsell, ROAS, back redirect, sales funnels and more. The terms you need to know to work in direct response, organized by topic.
By Pedro Craveiro · 12 min read
Contact
Tell us about your operation and what you need. We reply within 1 business day.